Facebreaker Boxing Video Game

Available on: XBOX 360 ™, PLAYSTATION®3, WII™

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FaceBreaker K.O. Party Steps Into Retail Ring Today

REDWOOD CITY, Calif. - Tuesday, November 11, 2008 - Electronic Arts Inc. (Nasdaq: ERTS) announced today that FaceBreaker™ K.O. Party has shipped to retailers worldwide on the Wii™. An all-new intellectual property under the EA SPORTS Freestyle™ brand, FaceBreaker K.O. Party brings back the experience of old-school arcade boxing with the new-school controls of the Wii.

FaceBreaker K.O. Party drops you into a world filled with eye-popping stylized graphics and ego wielding characters that will have you raring to get your pummel on. With pick-up-and-punch controls, gamers of all skill levels can jump right into the action. From jabs to charged punches, every motion has been built to be both intuitive and responsive. Throw a flurry of punches with the Wii Remote™ , or Nunchuk™ , and watch as your character does the same.

Emphasizing social play, FaceBreaker K.O. Party features two exclusive multiplayer modes that encourage gamers to play together. T.K.O, or Team Knock-Out, allows four players to choose a team of boxers to bring into the ring where the last boxer standing takes the victory. In Punch-o-matic, random is the name of the game. Prior to every match players will pull a lever that will add a surprise to the standard bout. From power-ups dropping in the ring that give you the ability to freeze your opponent to ever-changing game speeds; you'll never know what to expect in this party mode.

Laugh out loud as you pummel your opponent with a barrage of blows to the face, and watch in satisfaction as your progress is illustrated by real-time facial deformation. With haymakers, face shots and body blows, wait for the right moment to drop a Breaker to make your presence known. Taunt your adversaries and flaunt your talent, by boxing with one hand behind your back to add ultimate humiliation to your bout. In FaceBreaker K.O. Party , rearranging faces just feels better when done with friends.

FaceBreaker K.O. Party was developed by EA Canada in Vancouver , B.C. and is now available for the Wii™ with an MSRP of $39.99. The game has been rated T (Teen) by the ESRB and 12+ by PEGI. For more information, log onto www.easports.com/facebreaker . Media can find a screenshots of the game at http://info.ea.com .

EA SPORTS? is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football , FIFA Soccer , NHL ® hockey, NBA LIVE basketball, NCAA ® Football , Tiger Woods PGA TOUR ® and NASCAR ® racing.

FaceBreaker reviews are in!

Total Video Games Review - 80
"Facebreaker is so much more than a brawler. This is an intelligent fighting game with all the hallmarks of gaming excellence."

Game Informer Review- 78
"Whatever critical punishment you can level at the game, its gameplay core packs enough punch to survive your flurry."

DING DING DING! FACEBREAKER SHIPS TO RETAILERS TODAY

REDWOOD CITY, Calif. - Wednesday, September 3, 2008 - Electronic Arts Inc. (Nasdaq: ERTS) announced today that FaceBreaker has shipped to retailers worldwide on the PLAYSTATION 3 computer entertainment system and Xbox 360 videogame system from Microsoft. FaceBreaker K.O. Party for Wii will follow in November. An all-new intellectual property under the EA SPORTS Freestyle brand, FaceBreaker brings back the experience of old-school arcade boxing to a new generation of gamers. Expect the unexpected with FaceBreaker, featuring laugh-out-loud action and over-the-top characters.

FaceBreaker drops you into a world filled with eye-popping stylized graphics and ego wielding characters that get you raring to get your pummel on. Add a little personal motivation to your fights using the custom face generator called Photo Game Face. Use an Xbox LIVE Vision camera or a PLAYSTATION Eye camera to create a custom boxer by uploading yourself - or someone more notorious - directly to your console. Alternatively, use a regular photo and share your masterpiece with the world in the online Boxer Gallery. Download your created boxer into your game in seconds from EA SPORTS World, or scour the 30,000 plus boxers that have already been created since the launch of the downloadable demo last month.

Laugh out loud as you pummel your opponent with a barrage of blows to the face, and watch in satisfaction as your progress is illustrated by real-time facial deformation. With haymakers, face shots and body blows, wait for the right moment to drop a Breaker to make your presence known. Taunt your adversaries and flaunt your talent, by boxing with one hand behind your back to add ultimate humiliation to your bout. In FaceBreaker, it just feels good to rearrange your opponent's face.

FaceBreaker was developed by EA Canada in Vancouver, B.C. and is now available for the PLAYSTATION 3 computer entertainment system and Xbox 360 videogame system from Microsoft with an MSRP of $49.99. The game has been rated T (Teen) by the ESRB and 12+ by PEGI. For more information, log onto www.easports.com/facebreaker.

Media can find a screenshot of the game at http://info.ea.com.

Get your mug into the game: Boxer Creation via EA Sports World™

Want to find out what all the FaceBreaker Photo Game Face fuss is about? Then register for an EA Account and get involved in the ultimate online community. EA Sports Worldtm enables you to download your own Photos and create custom boxers, as well as sharing boxers created by the community.

Step 1: Turn on your system and your PC and Create an EA Sports World Account:

You have several options when creating an EA Sports World account, we recommend the below process:

Start your Xbox Console or PS3 System and log into Xbox LIVE™ or the PLAYSTATION®Network.

Start FaceBreaker, from the Main Menu select Boxer Factory, Create Boxer, Download a photo.

Accept the terms and conditions and follow the on-screen instructions.

You will be asked to create a new account.
Ensure you make a note of the email address and password you enter as you will need these details in order to log into EA SPORTS™ World. Follow the on-screen instructions to complete your registration. Note: Users may sometimes need to wait up to 24 hours before the EA SPORTS World account is activated for use.

Go to http://www.easportworld.com and login using the above email address and password

You will need to choose a persona. Your Persona is the name that will represent you on EA SPORTS™ World. By default you should see the XBOX Gamer Tags or Playstation Username you used above, select this.

Step 2. Create Your in-game face using the Photo Game Face tool.

Once you have updated your account, click on the EA Sports Logo on the top left in order to return to the EA Sports World homepage , then select FaceBreaker from the Navigation.

Click on the Photo Game Face banner, this will add the PhotoGame Face widget to your page (My Sports World), you may need to scroll down to see it.

Use the Photo Game Face widget and upload photos, for best results add both a front and side image.

Once you have added and saved the photos, return to FaceBreaker on your Xbox Console or PS3 System and enter the 'Boxer Factory'

Select 'Create Boxer' and then choose 'Download a Photo'. Voila! The photos from EASW will now appear in-game

Step 3. Edit your Boxer and Upload your Creation back to EA SPORTS World

Complete the Boxer Creation flow in game, pay special attention to where you place the markers as this can impact how your face turns out.

Remember to upload your created boxers to EA Sports Worldtm for the community to rate, comment on and download

If you want more tips on how to perfect your Photo Game Face boxer, remember to view the Tutorials in the "extras" section

Think that you can create the best-looking, most-popular or most commented on Photo Game Face? Give it a try!

Tips for taking great photos:

1) Neutral expression. No open mouth. Eyes open.
2) Even lighting. No shadows on the face. No over exposure
3) The camera should be approx 3 - 4 feet away from the face. This will give a clear focus.

E3 08 and FaceBreaker

People are talking all about FaceBreaker at this year's E3!

"My personal favorite of all the games I've played so far." - Operationsports.com

"Are you Ready for FaceBreaker? This reminds me of Super Punch-Out!" - Gamertag Radio

"I expect that FaceBreaker will be the perfect sort of game for marathon play sessions with a solid group of friends." - Gamersblog.ugo.com

"It's not every day you see a cartoon version of what appears to be the Star Wars kid in full ninja gear doing flips and smacking foes around." - Cinemablend.com

What They're Saying About FaceBreaker...

"When I first saw FaceBreaker a few months ago in Vancouver my expectations were pretty low. Having now gotten my hands on the fighter, I can say that its future once again holds promise." -IGN.com

"It's not until you get your hands on a controller that you discover FaceBreaker's hidden depth. Lurking behind two simple attack buttons is a stacking tier of increasingly effective special moves, a ping pong-like parry system, and the ability to simply fight with one arm behind your back when you've mastered it all." - Gamespot.com

"The tricky thing is going to be convincing the hardcore that, no, it's not a PunchOut clone, and no, it's not a straight-up button masher. Players who step into the ring and get their hands on it could walk away convinced--we sure were." - Gameinformer.com

"FaceBreaker is setting out to build an ultimately playable competition that's heavy on action and entertainment." - TeamXBOX.com

Gametrailers TV Interviews Peter Moore about FaceBreaker!

Gametrailers TV recently stopped by our EA Canada studios to chat with EA SPORTS President Peter Moore about FaceBreaker. Check the video out here: http://www.gametrailers.com/player/34954.html

FaceBreaker Forums Up and Running!

Our FaceBreaker forums are now open to discuss all things FaceBreaker! Our Production team will be visible and accessible there, and Matt Tripepi himself may even drop by for a chat.

Forum link: http://forums.ea.com/mboards/category.jspa?categoryID=149

FROM FIRST TO LAST STEPS IN THE RING WITH ARCADE-STYLE BOXING GAME FACEBREAKER FROM EA SPORTS

Redwood City, Calif., May 12, 2008 - The worlds of new music and gaming collide in the ring as Electronic Arts Inc. (NASDAQ: ERTS) today announced that Suretone/Artwerk band From First To Last will be showcased in EA SPORTS' upcoming arcade-style boxing game, FaceBreaker ™ . The band, whose self-titled debut album was released last week, will have three new songs on the FaceBreaker soundtrack as well as being featured as animated characters within the game itself.

"FaceBreaker is the beginning of a classic new EA franchise," said Steve Schnur, EA's Worldwide Executive of Music and Marketing. "It looks and plays like no other game on the market today and deserves a soundtrack to match. We were looking for a left-of-center band to connect with a great soundtrack opportunity, and From First To Last is the ideal act to showcase in this game. Add in their new album, their upcoming Warped Tour appearances and a few surprises still to come, and you've a 360 partnership that totally 'gets it'. Simply put, we've matched the new with the new like never before. The dual impact of FaceBreaker and FFTL is going to be undeniable."

Along with lending their music and likeness to the game, From First To Last will also promote the game during 45 shows on their upcoming spring and summer tour. The band will hold public presentations of FaceBreaker via projection screens prior to each concert, and band members will pull selected fans on-stage before their show kicks off to demo the game.

Additionally, EA will feature game demos, merchandise and the FaceBreaker band bus at each stop of the tour, as well as exclusive FFTL downloads, profiles, band playlists, contests and more on the FaceBreaker website. To round out the marketing campaign and create online buzz, From First To Last will also participate in the making of 10 viral videos of live concert footage married with FaceBreaker clips to be released on the web.

"By signing FFTL to EA's music publishing company Artwerk, we've made a commitment to create unique marketing opportunities for them," says Schnur. "In addition to FaceBreaker, their music will be featured in the soundtracks of several other top EA titles in the months to come. FFTL's music, concert tickets and merchandise will soon become an even bigger part of their fans lives. The ultimate goal is for the guys who we believe to be the best post-hardcore band in North America today to be heard by the largest global audience possible tomorrow."

"World's Away", along with other tracks from FFTL's new self-titled album are available on EA's music website at www.ea.com/eatrax. More information on From First To Last is at http://www.fromfirsttolast.com/.

REDISCOVER THE JOY OF PUMMELING WITH FACEBREAKER

REDWOOD CITY, Calif. - January 31, 2008 - Electronic Arts Inc. (Nasdaq: ERTS) announced today that FaceBreaker™ - an all-new intellectual property - is under development at EA Canada and will be released for the PLAYSTATION®3 computer entertainment system, Xbox 360 ™ video game system from Microsoft and the Wii™ in 2008.

"We're very excited to announce FaceBreaker, an all-new franchise from EA SPORTS that is fun, fresh and innovative,' said Peter Moore, president, EA SPORTS. "FaceBreaker reinvigorates one of the great genres in sports videogames. Arcade boxing takes me back to my roots in this industry, and this game signals our shift to adding more approachable fun to our product lineup. In no time at all, you'll be picking up the controllers and knocking your opponent around the ring, smashing faces, and having a riot"

The renaissance of the arcade boxing genre is upon us. Created by the same team that developed the award-winning Fight Night Round 3, FaceBreaker offers irreverent fun, immersive gameplay and eye-popping stylized graphics. In this in-your-face, arcade world full of ego-wielding characters, each boxer comes to life with unique attributes and distinct personal style, including Romeo, a Latin lover known for his pelvic thrusts, and Molotov, an oversized Russian demolitions expert with a penchant for fighting dirty. Add a little personal motivation to your fight by uploading a photo of your face to create a realistic likeness using Photo Game Face, and go toe-to-toe with a real-life friend or foe.

Laugh out loud as you pummel your opponent with a barrage of blows to the face and watch in satisfaction as your progress is illustrated by real-time facial deformation. With haymakers, face shots and body blows, wait for the right moment to drop a super punch to make your presence known. Taunt your adversaries and flaunt your talent, by tying one hand behind your back to add ultimate humiliation to your bout. In FaceBreaker, it just feels good to rearrange your opponent's face.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer, NHL®hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.

For more information, log onto www.easports.com/facebreaker on February 1. Media can find a screenshot of the game at info.ea.com.